Social Media Marketing (SMO)

Login4ITES Network is a pioneer affiliation that acknowledges the essentials of pushing anything or association. Our believed API's , SMS short codes, Bulk SMS Marketing,  and other phenomenal associations give tasteful solution for our clients. Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.

SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.

HOW TO USE SMM?

Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks.

Why would search engines care for social networks? Simply because many people use their social media to search for things, share links and thereby participate in building a strong network of links (link building campaign).

SMM, that is SMO, can be done in two ways:

1.      Active SMM promotion

2.      Passive SMM promotion

ACTIVE SMM PROMOTION

o    Facebook

o    Twitter

o    Google+

o    LinkedIn

o    Instagram

o    YouTube

o    Pinterest

Each social network has its own Terms of Use, which i different for natural persons and legal entities, i.e. companies.

PASSIVE SMM PROMOTION

Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.

What is Goal??

The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers.

SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e. Electronic Word of Mouth, or eWoM).

This type of SMM is called Social Customer Relation Management (Social CRM), which can further lead to enhancing credibility and return on investment (ROI), of course, if the users are satisfied with content, relationship with the company and the service provided.